omni orlando resort at championsgate

Digital Transformation in Hotels and Hospitality Summit

March 3rd - 4th 2025

Orlando, FL

2025 Agenda

Join us June 12th for the our DEI Panel and the pre-event cocktail reception from 5:00 to 7:00pm

Pre Event March 3

4:00 PM - 5:00 PM

Event Registration

5:00 PM - 7:00 PM

Pre-event cocktail kickoff

March 4, 2025

7:50 am - 8:50 AM

Late Registration and Networking Breakfast

8:55 AM - 9:05 AM

Opening Remarks

 
9:05 am - 9:35 am

Opening Keynote

Peter Twatchman
CEO
Lark Hotels

Transforming Hospitality Operations with Digital Innovation
  • Exploring how technology is optimizing the guest experience using guest-centric technology such as mobile check-ins and self-service kiosks
  • Understanding how digital technology is improving inventory control and supply chain efficiency
  • Unpacking the benefits of cloud-based PMS in enhancing overall operational efficiency
  • Examining how robotics, AI, and automation are transforming operations

 

9:35 am - 10:05 am

Keynote

Rebecca Thiry
Executive Director of Marketing
Ocean Casino Resort

Elevating Customer Retention in Hospitality
  • Utilizing guest data for tailored experiences, recommendations, and targeted offers for guest-centric marketing
  • Changing the landscape of customer retention in hospitality and the role of digital transformation is playing in creating lasting connections with guests
  • Unpacking the benefits of cloud-based PMS in enhancing overall operational efficiency
  • Examining how robotics, AI, and automation are transforming operations

 

10:10 am - 11:30 am

Open Networking

11:30 am - 12:00 pm

Sessions


Digital Transformation

Pankaj Khanna
VP Digital Transformation
Great Wolf Lodge

Sustainable Hospitality: Navigating the Green Frontier Through Digital Transformation
  • Reducing the need for physical matter by digitizing and going paperless
  • Highlighting how smart technologies and digital transformation contribute to energy conservation through the development of eco-friendly infrastructure, thus impacting the bottom line
  • Case Study: Partnerships between hotels, technology companies, and environmental organizations

 

 


Customer Engagement

Peter Newlin
Chief Vision Officer
Gastamo Group

AI’s Role in Crafting a Seamless Guest Experience
    • Why AI is a game changer for providing a seamless, personalized guest experience
    • The rise of AI chatbots for real-time customer interaction
    • The synergy between AI and mobile technology for a comprehensive guest experience
    • How predictive analytics improves resource allocation, inventory management, and overall operational efficiency

 

12:05 pm - 12:35 pm

Workshops


Digital Transformation

TBA
TBA
TBA

Decoding Success Through Informed Decision-Making
  • Delving into how data analytics shape the understanding of guest behavior by leveraging data to identify preferences, habits, and engagement patterns for targeted guest retention strategies
  • Exploring how real-time feedback contributes to data-driven decision-making by incorporating guest feedback into operational improvements, service adjustments, and instant issue resolution
  • Data strategies for grouping guests based on preferences, behaviors, and demographics for targeted marketing and service enhancements
  • Discussing the use of predictive analytics for anticipating trends and guest behavior

 

 


Customer Engagement

TBA
TBA
TBA

Smart Rooms, Brilliant Stays: Transforming Hospitality through Intelligent Guest Experiences
  • Highlighting touchless check-in/check-out, virtual concierge services, and hygiene-focused features
  • Exploring in-room streaming services, integrated smart TVs, and connectivity options for personal devices
  • Discussing examples of tailored in-room preferences, from preferred lighting to personalized welcome messages, smart locks, occupancy sensors, and integrated security systems

 

12:40 pm - 1:40 pm

LUNCH & ROUNDTABLES

Ryan Creek
Director of CRM
Stay Pinneaple

Actionable Ways to Understand and Optimize the Customer Journey for your Brand

 

TBA
TBA
TBA

Transforming Digital Menu Boards for Power and Profit

 

TBA
TBA
TBA

Effective Proximity Advertising Strategies for QSR Footfall

 

TBA
TBA
TBA

The Power of Simplification: A Tech Stack Approach for Rapid Growth

 

1:45 pm - 2:15 pm

Panel

Navigating the Intersection of AI and Hospitality
  • Understanding how AI has created a paradigm shift in customer experience and thus brand loyalty
  • Unpacking AI based personlization through automation and understanding how it is a game changer
  • Leveraging AI as a means to improve consumer relations

 

2:20 PM - 2:50 PM

Sessions


Digital Transformation

Namratha Nandagopal
Executive Director
Resort World Las Vegas

Tech-Driven Training: Revolutionizing Hospitality Employee Development
  • Exploring the benefits of mobile learning applications for flexible on-the-go training such as mobile training modules, microlearning, and gamified content for employee engagement
  • Delving into the pivotal role of Learning Management Systems in hospitality training such as LMS platforms facilitating onboarding, compliance training, and continuous learning
  • Showcasing how gamification elements boost engagement in training programs by examples of point systems, badges, and leaderboard features encouraging friendly competition and learning retention
  • Discussing the importance of real-time analytics in tracking employee progress through dashboards providing insights into training effectiveness, completion rates, and areas of improvement

 


Customer Engagement

Tara Sikes
VP Human Resources
AJ Operations

Hospitality’s Digital Revolution For Gen Z and Millennials: The pivotal role of mobile technology in shaping the guest experience
  • Exploring how these demographics prioritize technology, personalization, and convenience in their travel experiences
  • Discussing the importance of using mobile apps to gather and analyze guest preferences for a more personalized stay
  • Case study: success stories of hospitality brands effectively integrating mobile apps and other technologies to meet the expectations of the younger generations

 

 

2:55 PM - 3:25 PM

Workshops


Digital Transformation

TBA
TBA
TBA

Handheld Hospitality: Transforming Guest Services Through Digital Innovation
  • Discussing how handheld devices facilitate seamless operations through digital platforms, thus providing guests with personalized recommendations and information
  • Exploring the use of handheld devices for online-ordering, contactless payment options, etc.
  • Showcasing the convenience of mobile based platforms for secure and contactless access and how using handheld devices enhances security and guest convenience
  • Using location-based services to personalize guest experiences and leverage handheld devices to send location-specific recommendations and promotions

 


Customer experience

TBA
TBA
TBA

Harnessing Digital Transformation for Guest Reviews and Insights
  • Discussing how technology enables proactive guest issue resolution based on guest feedback and examples of automated systems that identify and address potential concerns before they arise or escalate
  • Exploring how mobile apps and social media serve as convenient channels for feedback management through features like online reviews, in-app surveys, quick feedback forms, and push notifications for review prompts
  • Showcasing guest-centric technologies that empower guests to provide feedback effortlessly; whether it’s voice-activated feedback systems, QR code surveys, or other user-friendly interfaces
  • Discussing the use of data analytics to derive actionable insights from guest feedback with tools that analyze patterns, trends, and correlations for strategic decision-making

 

3:30 PM - 4:50 PM

Open Networking & Happy Hour

4:55 pm - 5:25 pm

Plenary

Justin Green
SVP Hospitallity
Levy

Marketing Mavericks: Digital Transformation Shaping Hospitality Strategies
  • Discussing the importance of social media in shaping brand perception and guest enhancement and leveraging platforms to tell compelling stories, engage with audiences, and drive bookings
  • Showcasing the role of influencers in hospitality marketing and looking deeper into successful influencer collaborations, leveraging authenticity and reach
  • Discussing the role of email marketing in personalized guest communication
  • Exploring how mobile apps and responsive design reshape marketing strategies

 

5:25 pm - 5:55 pm

Closing Keynote

TBA
TBA
TBA

Loyalty Reimagined: How Digital Transformation is Shaping Hospitality Rewards Programs
  • Exploring how mobile apps serve as the focal point for loyalty program engagement; such as mobile-based sign-ups, in-app redemptions, and push notifications for exclusive offers
  • Integrating AI in loyalty programs for enhanced customer interaction; such as chatbots managing loyalty inquiries, offering personalized recommendations, and providing instant rewards
  • Discussing the implementation of tiered loyalty structures for enhanced member experiences; exclusive benefits, tier-specific rewards, and personalized loyalty journeys

 

5:55 PM - 6:05 PM

Closing remarks

6:05 PM - 8:05 PM

Networking and Cocktail Conversations

Join us in our exhibition hall for food & drinks, great conversations

March 5, 2025

8:00 am - 9:00 AM

Networking Breakfast

9:00 am - 9:10 AM

Opening remarks

9:10 AM - 9:40 AM

Opening Keynote

TBA
TBA
TBA

Digital Symphony: Navigating Hospitality’s Transformation with Precision Omni-Channel Marketing Strategies
  • Exploring current trends and challenges in the digital landscape that make omni-channel marketing a strategic imperative for hospitality
  • Discussing the importance of consistent brand messaging in omnichannel marketing
  • Delving into the mobile-first approach and the power of hospitality apps in delivering a cohesive guest experience
  • Exploring the role of data in making informed decisions for omni-channel marketing strategies and strategies for collecting, analyzing, and leveraging data to enhance guest personalization and engagement

 

9:40 AM - 10:10 AM

Plenary

TBA
TBA
TBA

Balancing Acts: Nurturing Human Connection in a Tech-Driven Hospitality Landscape
  • Delving into strategies for using technology to augment, rather than replace human interaction, such as digital concierge services, chatbots, and personalized guest experiences that compliment the human touch
  • Discussing the role of emotional intelligence in delivering exceptional guest services through staff training programs that emphasize empathy, active listening, and understanding guest emotions
  • Exploring how physical spaces can be designed to encourage social interaction despite technological advances through innovative design concepts that foster human connections

 

10:15 AM - 11:35 AM

Open Networking & Mimosa Bar

11:40 AM - 12:10 pm

Sessions


Digital Transformation

TBA
TBA
TBA

Virtual Realms: Transforming Hospitality Experience Through Virtual Reality
  • The use of VR for creating immersive virtual tours of hotels, resorts, and event spaces and how VR enhances the booking experience and sets guest expectations
  • Showcasing how VR contributes to guest experience and satisfaction through VR enhanced experiences programs
  • Exploring how VR is revolutionizing staff training and onboarding processes through immersive training modules, simulations, and skill building experiences

 


Customer Engagement

TBA
TBA
TBA

Transforming Hospitality Through Innovative Programs and Apps
  • The pivotal role of mobile apps in rewards program engagement through features such as in-app point tracking, personalized promotions, and exclusive mobile-only offers
  • Examining the integration of AI in rewards programs for enhanced guest interaction through AI-driven chatbots managing rewards inquiries, offering recommendations, and providing instant rewards
  • Discussing how technology enables the creation of personalized loyalty tiers with tier-specific benefits, exclusive experiences, and targeted communication
  • Exploring the integration of rewards programs with mobile wallets with seamless point redemption, payment integration, and enhancer user experience

 

12:10 PM - 12:40 PM

Case Studies


Digital Transformation

TBA
TBA
TBA

Eco-Efficiency in Hospitality: Digital Solutions for Energy and Resource Optimization
  • Insight into how digital tools help measure and reduce carbon footprints by using carbon accounting software, digital transportation solutions, and emission-tracking apps
  • Showcasing how digital solutions are minimizing waste in hospitality operations by use of waste tracking apps, smart bins, and digital menus reducing paper usage
  • Exploring technologies that contribute to water conservation in hospitality through smart irrigation systems, water-efficient fixtures, and digital water monitoring
  • Unpacking the integration of renewable energy sources into hospitality operations through solar panels, wind turbines, and other sustainable energy solutions

 


Customer Engagement

TBA
TBA
TBA

Personalization Pinnacle: Crafting Unique Guest Experiences Through Technology
  • Delving into the use of AI/driven algorithms and data analytics to create detailed guest profiles
  • The history and transformation of multi-site collection methods
  • Exploring how technology personalizes the booking process through AI recommendations, dynamic pricing strategies, and tailored promotions to enhance the reservation experience
  • Showcasing how smart room technology enhances guest comfort and personalization

 

12:45 PM - 1:45 PM

Networking Lunch

1:50 PM - 2:20 PM

Sessions


Digital Transformation

TBA
TBA
TBA

Unlocking Strategic Success: Optimizing Resource Utilization in Hospitality
  • Exploring how customer journey mapping and experience research optimize guest interactions by providing insights into enhancing guest satisfaction, loyalty, and overall experiences
  • Overview of the significance of research utilization in shaping strategic decisions, setting the stage for how digital transformations are maximizing the impact of research in the hospitality industry
  • Discussing the importance of market research in staying competitive by leveraging market intelligence and competitor analysis for strategic positioning
  • Unpacking how research contributes to sustainable and socially responsible practices through environmental impact assessments, community engagement research, and corporate social responsibility initiatives

 


Customer Engagement

TBA
TBA
TBA

Influence Unleashed: Navigating Hospitality’s Digital Landscape with Influencer Marketing Platforms
  • Showcasing how influencer marketing platforms provide actionable performance metrics such as tracking engagement, reach, conversions, and other key performance indicators to measure campaign success
  • Discussing the collaborative nature of content creation through influencer partnerships and strategies for creating authentic and compelling content that resonates with the audience
  • Discussing the importance of seamless integration between third-party platforms and property management systems through automating bookings, updating inventory, and ensuring real-time synchronization
  • Exploring how data analytics shape the selection of influencers for targeted campaigns through leveraging data to identify influencers aligned with brand values, target demographics, and engagement goals

 

2:25 PM - 2:55 PM

Case Studies


Digital Transformation

TBA
TBA
TBA

Cyber Resilience in Hospitality: Safeguarding the Future of Guest Trust
  • Discussing the latest cyber threats facing the hospitality sector and emerging trends, including ransomware, phishing attacks, and vulnerabilities associated with digital transformation
  • Exploring strategies for data protection and privacy, implementing encryption, secure data storage, and compliance with global data protection regulations
  • Discussing the security challenges associated with Internet of Things devices and ways of securing smart room technologies, connected devices, and IoT ecosystems
  • Exploring the role of employee training in maintaining cyber hygiene through cybersecurity awareness programs, phishing simulation exercises, and best practices for staff

 


Customer Engagement

TBA
TBA
TBA

Navigating the Digital Marketplace: Maximizing Value with Third-Party Platforms
  • Strategies for maximizing visibility on third-party platforms through effective digital marketing, optimizing listings, and leveraging platform algorithms for increased reach
  • Showcasing how hotels can strategically balance direct bookings with third-party channels and implement dynamic pricing, exclusive offers, and loyalty programs to encourage direct bookings
  • Discussing the importance of seamless integration between third-party platforms and property management systems through automating bookings, updating inventory, and ensuring real-time synchronization
  • Showcasing how to effectively manage reviews and guest feedback on third-party platforms and strategies for responding to reviews, addressing concerns, and leveraging positive feedback

 

3:00 PM - 3:30 PM

PAnel


Demand Forecasting Mastery: Strategies for Hospitality in the Digital Age

  • Discussing how demand forecasting informs dynamic pricing strategies, such as adjusting rates, packages, and promotions based on anticipated demand fluctuations
  • Exploring how demand forecasting incorporates weather and seasonal impact analysis such as adjusting strategies based on weather patterns, holidays, and seasonal trends
  • Delving into the importance of big data in shaping accurate demand forecasts through harnessing vast datasets, including historical data, market trends, and external factors for informed predictions
  • Exploring how demand forecasting optimizes channel management and distribution strategies for balancing inventory across multiple channels, maximizing revenue, and minimizing overbooking or underbooking
3:35 PM - 3:45 PM

Closing remarks